Archive for the Book PR & Marketing Category

HC New Browse Books Feature

Publisher HarperCollins’ website introduces their new “Browse Inside” book feature.

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Another Book Scooped

The contents of the upcoming book, Tempting Faith: An Inside Story of Political Seduction by author David Kuo, have been revealed by the media prior to publication.

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Publisher’s Big Publicity Gamble

Publisher Henry Holt invested heavily in a new author’s book promotion plan, hoping to create a bestseller, instead losing money.

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Stolen Thunder, Stolen Profits

What happens when the unique information inside a nonfiction book is revealed by the media before the book is published.

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Top Best Seller Book Lists

Learn about the various top bestseller book lists, where you can find them, and how they are compiled.

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